Effective date: 1 March 2025 · Last updated: March 2026
Rebirth of Fitness ("we", "our", or "us") is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and what rights you have over it when you use the Rebirth of Fitness mobile application and website (rebirthapp.co.za).
1. Information We Collect
We collect the following categories of information when you use the app:
Name, email address, gender, date of birth, and profile preferences you provide during onboarding or in your profile settings.
Body weight, height, body fat percentage, fitness goals, training level, days per week available, equipment access, and physique goals you enter into the app. This is used solely to personalise your programs. Users are responsible for ensuring that the health and fitness information they provide is accurate.
The App may collect precise location information during running or activity tracking sessions if you grant location permissions on your device. Location data may include:
- GPS coordinates and route paths
- Distance travelled and elevation data
- Pace, speed, and split times
This information is used solely to provide route tracking, performance analytics, and activity visualisation within the App. Location data is not sold or shared with advertisers. You may revoke location permissions at any time through your device settings.
Sets, reps, weights lifted, cardio sessions, run pace and distance, workout completion records, and progress photos you upload voluntarily.
Menstrual cycle phase, symptoms, and related health information if you choose to use the Women's Hub feature. This data is sensitive and is only used to adjust your training program recommendations. It is never sold or shared with third parties.
We do not store your payment card details. Subscription purchases are processed by Apple App Store, Google Play, or our payment processor (RevenueCat). We receive only a subscription status confirmation.
Device type, operating system, app version, crash logs, and general feature usage patterns collected to maintain and improve the app. This includes stability monitoring, crash detection, and feature usage analytics used solely for improving app quality.
2. How We Use Your Information
- To create and personalise your training programs, meal recommendations, and coaching experience
- To track and display your workout history and progress
- To generate automated training recommendations using algorithmic systems (see Section 3 below)
- To send workout reminders and coaching notifications — only if you enable them. You may disable notifications at any time through your device settings
- To manage your subscription and provide access to premium features
- To improve the app's features, fix bugs, detect crashes, and develop new content
- To monitor platform stability and performance
- To respond to your support and coaching enquiries
3. Automated Training Recommendations
Rebirth of Fitness uses algorithmic systems to analyse workout data, training history, readiness scores, and user inputs in order to generate personalised training recommendations and AI coaching insights. These recommendations are generated automatically based on the information you provide and your activity history.
Automated recommendations are intended to assist you in your training and are not a substitute for professional guidance. They do not constitute medical advice. You are free to follow, modify, or disregard any recommendation. If you have health concerns, consult a qualified healthcare professional before acting on any recommendation from the App.
4. Data Sharing & Third Parties
We do not sell your personal information. We share data only with the following service providers, strictly to operate the app:
- RevenueCat — subscription and in-app purchase management. RevenueCat Privacy Policy
- Apple App Store / Google Play — payment processing for subscriptions
- Replit Inc. — cloud infrastructure and hosting for our backend servers
All third-party providers are contractually required to handle your data securely and only for the purposes we specify.
5. Health & Sensitive Data
Fitness and health data (including Women's Hub cycle data and location data) is treated as sensitive personal information. It is stored securely, never sold, never used for advertising, and never shared with third parties except where strictly necessary to deliver the service (e.g., backing up your data to our secure servers).
Users are responsible for ensuring that the health and fitness information they provide within the App is accurate. Inaccurate data may affect the quality of training recommendations generated by the App.
6. International Data Transfers
Some service providers used to operate the App — including our cloud hosting provider (Replit Inc.) — may process or store data outside South Africa, including in the United States.
Where this occurs, we ensure that appropriate safeguards are in place to protect your personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA). By using the App, you consent to your data being processed in jurisdictions outside South Africa as described in this policy.
7. Data Retention
We retain your data for as long as your account is active. If you delete your account or request data deletion, we will permanently erase your personal information within 30 days, except where we are required by law to retain certain records.
8. Data Security
We use industry-standard security measures including encrypted storage and secure HTTPS connections to protect your data. No system is 100% secure, but we take reasonable steps to protect your information from unauthorised access, disclosure, or loss. For full details, see our Data Security Policy.
9. Data Breach Notification
In the event of a data breach that may compromise your personal information, we will:
- Notify affected users as soon as reasonably practicable
- Report the breach to the Information Regulator of South Africa where required by POPIA
- Take immediate steps to contain and remediate the breach
- Provide clear information about what data was affected and what steps you should take
10. Cookies & Website Analytics
Our website (rebirthapp.co.za) may use cookies or similar technologies to understand visitor behaviour and improve user experience. We do not use cookies for advertising or cross-site tracking. Users may control cookie preferences through their browser settings. For full details, see our Cookie Policy.
11. Your Rights
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data — you may update your personal information at any time within the App's profile settings
- Request an export of your personal data
- Request deletion of your account and all associated data
- Withdraw consent for optional features (e.g., notifications, location tracking)
- Opt out of automated recommendations — you may ignore or override any AI-generated suggestion
- Lodge a complaint with the Information Regulator of South Africa if you believe your rights have been violated
To exercise any of these rights, contact us at rebirthoffitnessapp@gmail.com.
12. Children's Privacy
The Rebirth of Fitness app is intended for users aged 16 and over. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with their information, please contact us immediately and we will delete it.
13. South African POPIA Compliance
We process personal information in compliance with the Protection of Personal Information Act, 2013 (POPIA). Our lawful basis for processing is your consent (given during onboarding) and the performance of our contract with you (delivering the subscription service). You may withdraw consent at any time by contacting us or deleting your account.
14. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top and, where required, notify you through the app. Continued use of the app after changes constitutes acceptance of the updated policy.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your data, please contact us:
Email: rebirthoffitnessapp@gmail.com
Website: rebirthapp.co.za
South Africa